{"id":16947,"date":"2026-08-31T11:48:06","date_gmt":"2026-08-31T11:48:06","guid":{"rendered":"https:\/\/www.tukid.org\/?p=16947"},"modified":"2026-08-31T11:48:07","modified_gmt":"2026-08-31T11:48:07","slug":"tukid-kirtasiye-sektorunun-gundemini-basin-toplantisinda-konustu","status":"publish","type":"post","link":"https:\/\/www.tukid.org\/en\/tukid-kirtasiye-sektorunun-gundemini-basin-toplantisinda-konustu\/","title":{"rendered":"T\u00dcK\u0130D KIRTAS\u0130YE SEKT\u00d6R\u00dcN\u00dcN G\u00dcNDEM\u0130N\u0130 BASIN TOPLANTISINDA KONU\u015eTU"},"content":{"rendered":"

T\u00fcm K\u0131rtasiyeciler Derne\u011fi (T\u00dcK\u0130D), k\u0131rtasiye sekt\u00f6r\u00fcn\u00fcn mevcut durumunu, sekt\u00f6rde ya\u015fanan sorunlar\u0131 ve gelece\u011fe y\u00f6nelik d\u00f6n\u00fc\u015f\u00fcm hedeflerini kamuoyuyla payla\u015fmak amac\u0131yla 27 A\u011fustos tarihinde Taksim Minoa Pera\u2019da bas\u0131n toplant\u0131s\u0131 d\u00fczenledi.<\/strong><\/p>\n\n\n\n

T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci, T\u00dcK\u0130D Y\u00f6netim Kurulu \u00dcyesi \u015eenay Demirta\u015f, T\u00dcK\u0130D profesyonelleri ve \u00e7ok say\u0131da bas\u0131n mensubunun kat\u0131ld\u0131\u011f\u0131 toplant\u0131da, sekt\u00f6r\u00fcn g\u00fcndemindeki \u00f6nemli ba\u015fl\u0131klar kapsaml\u0131 \u015fekilde ele al\u0131nd\u0131.<\/p>\n\n\n\n

Toplant\u0131, T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci\u2019nin sekt\u00f6r\u00fcn mevcut g\u00f6r\u00fcn\u00fcm\u00fcne ili\u015fkin de\u011ferlendirmeleriyle ba\u015flad\u0131. Keresteci\u2019nin sunumunda, \u201cK\u0131rtasiye Sekt\u00f6r\u00fc \u0130\u00e7in 10 Maddelik Re\u00e7ete\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda sekt\u00f6r\u00fcn daha sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131ya kavu\u015fmas\u0131 i\u00e7in at\u0131lmas\u0131 gereken ad\u0131mlar ortaya konuldu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sekt\u00f6r\u00fcn Sorunlar\u0131 ve \u00c7\u00f6z\u00fcm \u00d6nerileri Masaya Yat\u0131r\u0131ld\u0131<\/strong><\/p>\n\n\n\n

\u201cK\u0131rtasiye Sekt\u00f6r\u00fc \u0130\u00e7in 10 Maddelik Re\u00e7ete\u201d sunumunda; k\u0131rtasiye sekt\u00f6r\u00fcnde giderek uzayan \u00f6deme vadelerinin makul seviyelere \u00e7ekilmesi, i\u015fletme sermayesine eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131 ve e\u011fitim ara\u00e7 gere\u00e7lerindeki KDV y\u00fck\u00fcn\u00fcn azalt\u0131lmas\u0131 gibi ba\u015fl\u0131klar \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

\u00dcr\u00fcn g\u00fcvenli\u011fi konusunda da de\u011ferlendirmelerin yap\u0131ld\u0131\u011f\u0131 sunumda, g\u00fcvenlikten taviz verilmeden TAREKS ve \u00fcr\u00fcn g\u00fcvenli\u011fi s\u00fcre\u00e7lerinin sadele\u015ftirilmesi gerekti\u011fine dikkat \u00e7ekildi. Denetimlerin ise \u00f6zellikle ka\u00e7ak, sahte, merdiven alt\u0131 ve kimliksiz \u00fcr\u00fcnlere yo\u011funla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi vurguland\u0131.<\/p>\n\n\n\n

Sekt\u00f6r\u00fcn \u00fcretim g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131 i\u00e7in hammaddelere eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131, firmalar\u0131n stok ve \u00f6z sermaye y\u00f6netiminde daha disiplinli bir yap\u0131ya ge\u00e7mesi gerekti\u011fi de toplant\u0131n\u0131n \u00f6nemli g\u00fcndem maddeleri aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n

Ma\u011fazadan Ya\u015fam Alan\u0131na<\/strong><\/p>\n\n\n\n

Toplant\u0131n\u0131n bir di\u011fer \u00f6nemli ba\u015fl\u0131\u011f\u0131 ise \u201cYeni Nesil K\u0131rtasiyecilik\u201d sunumu oldu. Sunumda, k\u0131rtasiye ma\u011fazalar\u0131n\u0131n yaln\u0131zca \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 alanlar olmaktan \u00e7\u0131karak m\u00fc\u015fterilerin vakit ge\u00e7irdi\u011fi, \u00fcr\u00fcnleri deneyimledi\u011fi ve ke\u015ffetti\u011fi ya\u015fam alanlar\u0131na d\u00f6n\u00fc\u015fmesi gerekti\u011fi vurguland\u0131.<\/p>\n\n\n\n

Yeni nesil k\u0131rtasiyecili\u011fin yaln\u0131zca modern bir dekorasyondan ibaret olmad\u0131\u011f\u0131; ma\u011faza d\u00fczeni, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, teknoloji kullan\u0131m\u0131, hizmet anlay\u0131\u015f\u0131 ve m\u00fc\u015fteri deneyiminin birlikte d\u00f6n\u00fc\u015fmesi anlam\u0131na geldi\u011fi ifade edildi. Hobi ve sanat b\u00f6l\u00fcmleri, deneyim alanlar\u0131, at\u00f6lyeler, oturma alanlar\u0131 ve uygun ma\u011fazalarda kafe konseptleri, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6ne \u00e7\u0131kan unsurlar\u0131 aras\u0131nda g\u00f6sterildi.<\/p>\n\n\n\n

Sunumda ayr\u0131ca mahalle k\u0131rtasiyelerinin sahip oldu\u011fu m\u00fc\u015fteri bilgisi, g\u00fcven ili\u015fkisi ve yerel deneyimin sekt\u00f6r\u00fcn \u00f6nemli avantajlar\u0131ndan biri oldu\u011funa dikkat \u00e7ekilirken, d\u00f6n\u00fc\u015f\u00fcm\u00fcn mutlaka ma\u011fazay\u0131 tamamen yenilemek anlam\u0131na gelmedi\u011fi belirtildi. Vitrin ve raf d\u00fczeninden \u00fcr\u00fcn kategorilerine, sosyal medya kullan\u0131m\u0131ndan stok sistemine kadar at\u0131lacak k\u00fc\u00e7\u00fck ad\u0131mlar\u0131n dahi yeni nesil ma\u011fazac\u0131l\u0131\u011f\u0131n ba\u015flang\u0131c\u0131 olabilece\u011fi aktar\u0131ld\u0131.<\/p>\n\n\n\n

T\u00fcrkiye genelinde yakla\u015f\u0131k 8 bin k\u0131rtasiyecinin bulundu\u011funa ve yeni nesil k\u0131rtasiye anlay\u0131\u015f\u0131na yak\u0131n yakla\u015f\u0131k 500 i\u015fletmenin bulundu\u011funa dikkat \u00e7ekilen sunumda, \u00f6n\u00fcm\u00fczdeki 5 y\u0131l\u0131n sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fc a\u00e7\u0131s\u0131ndan kritik bir d\u00f6nem olaca\u011f\u0131 belirtildi. T\u00fcketici beklentileri, dijitalle\u015fme, sosyal medya, e-ticaret ve gen\u00e7 ku\u015faklar\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n perakende yap\u0131s\u0131n\u0131 h\u0131zla de\u011fi\u015ftirdi\u011fi vurguland\u0131.
T\u00dcK\u0130D\u2019in hedefi ise bug\u00fcn yakla\u015f\u0131k 500 noktada g\u00f6r\u00fclen yeni nesil k\u0131rtasiye anlay\u0131\u015f\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda binlerce ma\u011fazaya yay\u0131lmas\u0131. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn her ma\u011fazada ayn\u0131 \u015fekilde uygulanmas\u0131 gerekmedi\u011fi; fiziksel yenilenme, dijitalle\u015fme, hobi ve sanat \u00fcr\u00fcnleri ile etkinlik alanlar\u0131 gibi farkl\u0131 modellerin i\u015fletmelerin ihtiya\u00e7lar\u0131na g\u00f6re hayata ge\u00e7irilebilece\u011fi ifade edildi.<\/p>\n\n\n\n

Perakende Zirvesi \u0130le D\u00f6n\u00fc\u015f\u00fcm Desteklenecek<\/strong><\/p>\n\n\n\n

Toplant\u0131da ayr\u0131ca T\u00dcK\u0130D\u2019in yeni nesil ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 amac\u0131yla planlad\u0131\u011f\u0131 1. T\u00dcK\u0130D Perakende Zirvesi hakk\u0131nda da bilgi verildi. Zirvenin; T\u00fcrkiye’nin farkl\u0131 \u015fehirlerinden k\u0131rtasiyecileri bir araya getirerek perakendenin bug\u00fcn\u00fc ve gelece\u011fini konu\u015fmay\u0131, ma\u011faza tasar\u0131m\u0131, m\u00fc\u015fteri deneyimi, dijitalle\u015fme, sosyal medya, e-ticaret, kategori ve stok y\u00f6netimi gibi konularda sekt\u00f6re yol g\u00f6stermeyi ama\u00e7lad\u0131\u011f\u0131 belirtildi.<\/p>\n\n\n\n

\u0130hracat Ve Markala\u015fma da G\u00fcndemdeydi<\/strong><\/p>\n\n\n\n

Toplant\u0131da sekt\u00f6r\u00fcn yaln\u0131zca i\u00e7 pazardaki sorunlar\u0131na de\u011fil, uluslararas\u0131 b\u00fcy\u00fcme potansiyeline de dikkat \u00e7ekildi. \u201c10 Maddelik Re\u00e7ete\u201d kapsam\u0131nda ihracatta pazar \u00e7e\u015fitlili\u011finin art\u0131r\u0131lmas\u0131 ve kal\u0131c\u0131 b\u00fcy\u00fcmenin hedeflenmesi gerekti\u011fi belirtilirken; Avrupa’n\u0131n yan\u0131 s\u0131ra Orta Do\u011fu, Orta Asya, Afrika, K\u00f6rfez \u00fclkeleri ve Amerika’n\u0131n \u00f6nemli f\u0131rsatlar bar\u0131nd\u0131rd\u0131\u011f\u0131 ifade edildi.<\/p>\n\n\n\n

Bununla birlikte sekt\u00f6r\u00fcn gelece\u011finde yaln\u0131zca \u00fcretim ve sat\u0131\u015f hacminin art\u0131r\u0131lmas\u0131n\u0131n yeterli olmayaca\u011f\u0131; tasar\u0131m, markala\u015fma, kalite standardizasyonu, sertifikasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve teknoloji yat\u0131r\u0131mlar\u0131yla T\u00fcrk k\u0131rtasiye \u00fcr\u00fcnlerinin katma de\u011ferinin y\u00fckseltilmesi gerekti\u011fi vurguland\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nostaljik K\u0131rtasiye \u00dcr\u00fcnleri Ge\u00e7mi\u015fe G\u00f6t\u00fcrd\u00fc<\/strong><\/p>\n\n\n\n

Bas\u0131n toplant\u0131s\u0131, i\u00e7erdi\u011fi sunumlar\u0131n yan\u0131 s\u0131ra \u00f6zel bir sergiye de ev sahipli\u011fi yapt\u0131. Ge\u00e7mi\u015f d\u00f6nemlere ait nostaljik k\u0131rtasiye \u00fcr\u00fcnlerinin sergilendi\u011fi \u00f6zel alan, toplant\u0131ya kat\u0131lan bas\u0131n mensuplar\u0131 ve sekt\u00f6r temsilcilerini k\u0131rtasiyenin ge\u00e7mi\u015fine do\u011fru k\u0131sa bir yolculu\u011fa \u00e7\u0131kard\u0131. Sergide yer alan \u00fcr\u00fcnler, k\u0131rtasiye sekt\u00f6r\u00fcn\u00fcn y\u0131llar i\u00e7erisindeki de\u011fi\u015fimini ve geli\u015fimini g\u00f6zler \u00f6n\u00fcne sererken kat\u0131l\u0131mc\u0131lara da ge\u00e7mi\u015fe dair keyifli anlar ya\u015fatt\u0131.<\/p>\n\n\n\n

Toplant\u0131, bas\u0131n mensuplar\u0131n\u0131n T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci\u2019ye y\u00f6neltti\u011fi sorular\u0131n yan\u0131tlanmas\u0131yla sona erdi. Bas\u0131n toplant\u0131s\u0131, T\u00dcK\u0130D\u2019in sekt\u00f6r\u00fcn mevcut sorunlar\u0131na \u00e7\u00f6z\u00fcm \u00fcretmenin yan\u0131 s\u0131ra k\u0131rtasiyecili\u011fin gelece\u011fini \u015fekillendirecek yeni ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131na ve uluslararas\u0131 b\u00fcy\u00fcme hedeflerine ili\u015fkin yakla\u015f\u0131m\u0131n\u0131 kamuoyuyla payla\u015fmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir bulu\u015fma oldu.<\/p>","protected":false},"excerpt":{"rendered":"

T\u00fcm K\u0131rtasiyeciler Derne\u011fi (T\u00dcK\u0130D), k\u0131rtasiye sekt\u00f6r\u00fcn\u00fcn mevcut durumunu, sekt\u00f6rde ya\u015fanan sorunlar\u0131 ve gelece\u011fe y\u00f6nelik d\u00f6n\u00fc\u015f\u00fcm hedeflerini kamuoyuyla payla\u015fmak amac\u0131yla 27 A\u011fustos tarihinde Taksim Minoa Pera\u2019da bas\u0131n toplant\u0131s\u0131 d\u00fczenledi. T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci, T\u00dcK\u0130D Y\u00f6netim Kurulu \u00dcyesi \u015eenay Demirta\u015f, T\u00dcK\u0130D profesyonelleri ve \u00e7ok say\u0131da bas\u0131n mensubunun kat\u0131ld\u0131\u011f\u0131 toplant\u0131da, sekt\u00f6r\u00fcn g\u00fcndemindeki \u00f6nemli ba\u015fl\u0131klar kapsaml\u0131 \u015fekilde…<\/p>","protected":false},"author":1,"featured_media":16949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-16947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/comments?post=16947"}],"version-history":[{"count":1,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16947\/revisions"}],"predecessor-version":[{"id":16951,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16947\/revisions\/16951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/media\/16949"}],"wp:attachment":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/media?parent=16947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/categories?post=16947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/tags?post=16947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}