{"id":16699,"date":"2026-06-08T09:24:59","date_gmt":"2026-06-08T09:24:59","guid":{"rendered":"https:\/\/www.tukid.org\/?p=16699"},"modified":"2026-06-11T15:40:16","modified_gmt":"2026-06-11T15:40:16","slug":"kirtasiyeler-yasam-alani-konseptiyle-donusuyor","status":"publish","type":"post","link":"https:\/\/www.tukid.org\/en\/kirtasiyeler-yasam-alani-konseptiyle-donusuyor\/","title":{"rendered":"KIRTAS\u0130YELER \u201cYA\u015eAM ALANI\u201d KONSEPT\u0130YLE D\u00d6N\u00dc\u015e\u00dcY\u00d6R"},"content":{"rendered":"

De\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131yla birlikte k\u0131rtasiye sekt\u00f6r\u00fc de d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Geleneksel ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n yerini deneyim odakl\u0131 perakendecili\u011fe b\u0131rakt\u0131\u011f\u0131 sekt\u00f6rde; kafe alanlar\u0131, hobi k\u00f6\u015feleri ve deneyim alanlar\u0131yla donat\u0131lan modern k\u0131rtasiyeler art\u0131k yaln\u0131zca al\u0131\u015fveri\u015f yap\u0131lan noktalar de\u011fil, ziyaret\u00e7ilerin vakit ge\u00e7irdi\u011fi ya\u015fam alanlar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/strong><\/p>\n\n\n\n

T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci, d\u00f6n\u00fc\u015f\u00fcm\u00fcn temelinde t\u00fcketici beklentilerindeki de\u011fi\u015fimin bulundu\u011funu belirterek \u015fu ifadeleri kulland\u0131:<\/p>\n\n\n\n

\u201cT\u00fcrkiye\u2019de k\u0131rtasiye sekt\u00f6r\u00fcnde hala geleneksel yap\u0131n\u0131n g\u00fc\u00e7l\u00fc oldu\u011funu s\u00f6yleyebiliriz. Bununla birlikte \u00f6zellikle b\u00fcy\u00fck \u015fehirlerde, al\u0131\u015fveri\u015f caddelerinde, AVM\u2019lerde ve yeni nesil perakende noktalar\u0131nda modern ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00d6zellikle son be\u015f y\u0131lda klasik k\u0131rtasiye anlay\u0131\u015f\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kan, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131ran, ma\u011faza tasar\u0131m\u0131na yat\u0131r\u0131m yapan ve deneyim odakl\u0131 perakendeye y\u00f6nelen i\u015fletme say\u0131s\u0131nda belirgin bir art\u0131\u015f var.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Yeni nesil ma\u011fazalarda kalem deneme alanlar\u0131, yarat\u0131c\u0131 etkinlik k\u00f6\u015feleri ve sosyal alanlar\u0131n yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ifade eden Keresteci, de\u011fi\u015fimi \u015fu s\u00f6zlerle aktard\u0131: \u201c\u00dcr\u00fcn gruplar\u0131 art\u0131k yaln\u0131zca raflarda sergilenmiyor, kullan\u0131m alanlar\u0131na g\u00f6re kurgulan\u0131yor. \u00d6zellikle b\u00fcy\u00fck ve yeni nesil ma\u011fazalarda kalem deneme alanlar\u0131, hobi \u00fcr\u00fcnleri i\u00e7in uygulama k\u00f6\u015feleri, \u00e7ocuklara y\u00f6nelik yarat\u0131c\u0131 etkinlik alanlar\u0131, okuma ve inceleme b\u00f6l\u00fcmleri gibi uygulamalar giderek yayg\u0131nla\u015f\u0131yor. Bununla birlikte, son d\u00f6nemde bir\u00e7ok k\u0131rtasiye ma\u011fazas\u0131nda kafe alanlar\u0131, oturma ve dinlenme b\u00f6l\u00fcmleri, sosyal bulu\u015fma noktalar\u0131 da olu\u015fturulmaya ba\u015fland\u0131.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Modern k\u0131rtasiyelerin art\u0131k y\u0131l boyunca ziyaret edilen ma\u011fazalara d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirten Keresteci, sekt\u00f6r\u00fcn gelece\u011fine ili\u015fkin de\u011ferlendirmesini \u015fu s\u00f6zlerle tamamlad\u0131:<\/p>\n\n\n\n

\u201cK\u0131rtasiyeler art\u0131k y\u0131l\u0131n sadece belirli d\u00f6nemlerinde de\u011fil, 12 ay boyunca ziyaret edilen ma\u011fazalar haline gelmi\u015f durumda. Bu da sat\u0131\u015f s\u00fcreklili\u011fini ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131r\u0131yor. Ayr\u0131ca modern k\u0131rtasiye ma\u011fazalar\u0131, sekt\u00f6r\u00fcn marka alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendiriyor; t\u00fcketiciyle daha kal\u0131c\u0131 bir ba\u011f kurulmas\u0131na imk\u00e2n tan\u0131yor.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

De\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131yla birlikte k\u0131rtasiye sekt\u00f6r\u00fc de d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Geleneksel ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n yerini deneyim odakl\u0131 perakendecili\u011fe b\u0131rakt\u0131\u011f\u0131 sekt\u00f6rde; kafe alanlar\u0131, hobi k\u00f6\u015feleri ve deneyim alanlar\u0131yla donat\u0131lan modern k\u0131rtasiyeler art\u0131k yaln\u0131zca al\u0131\u015fveri\u015f yap\u0131lan noktalar de\u011fil, ziyaret\u00e7ilerin vakit ge\u00e7irdi\u011fi ya\u015fam alanlar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00dcK\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taha Keresteci, d\u00f6n\u00fc\u015f\u00fcm\u00fcn temelinde t\u00fcketici beklentilerindeki de\u011fi\u015fimin bulundu\u011funu belirterek…<\/p>","protected":false},"author":1,"featured_media":16700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-16699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/comments?post=16699"}],"version-history":[{"count":1,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16699\/revisions"}],"predecessor-version":[{"id":16707,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/posts\/16699\/revisions\/16707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/media\/16700"}],"wp:attachment":[{"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/media?parent=16699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/categories?post=16699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tukid.org\/en\/wp-json\/wp\/v2\/tags?post=16699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}